Franchise Marketing: A Must That You Mustn’t Overlook

When you go into business for yourself, you’ll quickly discover that you’ll most likely be required to wear many hats. You’ll be involved in most aspects of your business’s day-to-day operations, which is a good thing because it keeps you in the loop and always learning. In the many years we’ve been in business, one thing we’ve learned is that franchise marketing is critical to success. That means when you become part of the Starlite family, one of the most important aspects of running your Starlite Family Fun Center franchise will be getting the word out and letting your community know your doors are open. But what are some of the best ways to do that? Here are a few suggestions.

Keep it Local

Owning and operating a Starlite Family Fun Center franchise is a wonderful way to get to know your community in a way that you may not have done before. That’s because, as more and more families take advantage of all that your fun center has to offer — from roller skating to laser tag to themed parties — you’ll begin to occupy a special place in their hearts. You’ll be the place where their memories are made. With that in mind, joining your local Chamber of Commerce is a smart way to accomplish some franchise marketing. Joining your local Chamber allows you to network, meet other business people, and build goodwill, while making a positive impression on people who might later act as references or give you referrals. Chamber events are great opportunities to let people know about any specials you’re running, new activities you might have planned, and all the news you want your community to know about.

Get Social

These days most of us are spending time on social media, engaging on platforms like Facebook, Twitter, and Instagram. These outlets are extremely powerful tools that you can and should utilize to help with franchise marketing. Additionally, many of them provide relatively inexpensive opportunities to create advertising campaigns meant for targeted audiences, which means you’ll be able to reach your ideal customers. Growing your social media presence allows you to share news and videos in real time, and open up channels of communication between you and your customers, where ideas and feedback can be exchanged. Best of all, notwithstanding any advertising you may do with them, social media accounts are free and easy to set up.

Do Good

Any time you can offer your services at a discount to nonprofits, schools, churches, and other important civic organizations, you’re adding value and life to your business. Young people in particular are paying more and more attention to business that do good, and will patronize them as a way of showing their support. This is truly a win/win strategy that feels much less like franchise marketing and far more like good, old fashioned community-mindedness. For that reason, it’s an especially effective way to let folks know you’re in business.

A Starlite Family Fun Center franchise is a rewarding and exciting way to do business. If you think you’d like to become part of the Starlite family, contact us today.